Launched in 2015, Yufash is a new breed of sustainable luxury wear for women & men who are confident, sophisticated, and rebellious when it comes to fashion. Edgy and cold, bold and intriguing, dynamical like the new mind. Brand combines artisan techniques with innovative avant garde, reflecting the forthcoming. A Yufash woman/man doesn’t follow trends; she/he sets them. With a strong sense of identity and a clear vision for particular look. All garments are made using ethical production giving priority to small local producers and sourcing it locally within UK & Europe.
Brand offers 2 collections each season, eveningwear & smart daywear. Yufash eveningwear is part of range which offers customization and private orders dressing celebrities and clients attending red carpet events. Smart daywear range was launched September 2018 and includes menswear. Recent includes brand signature reflective prints and is known for it's maximum comfort without compromising the look.
Kadri Klampe, or ‘KK’, is the founder and designer of Yufash. The Estonian-born designer graduated from Estonian Academy of Arts, conveys her individual and elegant sense of style through her experimental approach to themes and materials, bringing each season something unseen yet again wearable. It’s signature structural shapes, reflective materials and zero waste production methods have caught full attention from industry experts and media worldwide.
Yufash had the honour in 2018 to be selected as one of the finalist for NYFW Official schedule by New York CAAFD committee for next 2 years.
Designer Kadri intention is to break free from some of the old luxury production methods which no longer can serve fashion industry today. She questions ‘If we only save the old, who will bring the tomorrow?’
Yufash is popular amongst UK and international celebrities, and have recently been worn by stars such as Little Mix. Yufash gained first international attention with fashion film “My Mind” which gained 4 nominations in International Fashion Film Festival in California LA Jolla and 2 nominations in London Fashion Film Festival. Actress Billie Lourd was wearing piece from Fall 2015 in Fox Channel hit series Scream Queens (season 1, episode 10). Yufash has also been recently featured in one of the international editions of Marie Claire, Vogue, Canon US Campaign and many more.